The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogs
As a Content Strategist Lead within the Product Design organization, you will own the end-to-end content strategy and execution that shape how The Farmer’s Dog communicates trust, care, and scientific credibility across its digital product platform.
You’ll define the systems, frameworks, and narrative structure that govern how content works across surfaces, flows, and product lines—while also crafting and refining language to ensure words are precise, human, and effective in key decision moments for our customers. Operating fluidly between brand and product storytelling, you’ll translate high-level narrative into clear, actionable content within product experiences, balancing architectural thinking with hands-on execution.
This is a leadership-level individual contributor role that will partner hand in hand with Product Design, Brand, Lifecycle, Product, Engineering, Legal, Veterinarians, and executive leadership to leverage consumer insights and ensure narrative and voice alignment across experiences. You’ll influence through clear judgment and principled decision-making—setting direction, delivering high-quality work.
One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.
We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.
We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.
Own product content strategy and architecture by defining and evolving the content strategy that governs how information, messaging, and narrative flow across the product platform, from marketing pages to feature-based micro copy.
Leverage consumer insights to drive effective storytelling by partnering with Product, Consumer Research, and Brand to understand customer motivations, perceptions, and emotional drivers, translating those insights into product content that resonates within real user flows and decision-making moments.
Design storytelling systems that scale by creating modular content frameworks and narrative structures that adapt across pages, components, and contexts, supporting personalization, experimentation, and platform growth without sacrificing consistency.
Set the standard for how language communicates care, scientific credibility, and value across the product, ensuring complex information is clear, trustworthy, and actionable within key decision moments.
Lead with insight and evidence by using usability research, behavioral data, experimentation, qualitative insight, and brand-led consumer research to inform content architecture, guide prioritization, and measure effectiveness.
Collaborate across disciplines with clear ownership by partnering deeply with Product Design and Engineering to embed content strategy into product systems, while collaborating with Brand, Legal, and Veterinarians teams to ensure accuracy, alignment, and integrity.
Evolve core product experiences by reimagining foundational surfaces, including homepage, landing pages, signup, and plan selection, into experiences that feel coherent and distinctly The Farmer’s Dog.
Mentor others by sharing frameworks, critiques, and strategic perspectives that elevate the product experience and strengthen our culture of craft, care, and clarity.
We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.
At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.
We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.
We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.
Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.
The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.
TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
We’re happy to answer any questions you may have about the position or our hiring process - please reach out at [email protected].
We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is USD annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.
$198,000 — $215,000 USD