We are seeking a long-form Blog Writer to support our brand’s editorial content. Reporting to [role], this writer will collaborate with Brand, Creative, and Digital Marketing to create blog content that is on-brand, genuinely useful, and structured to perform well in organic search and emerging AI discovery surfaces.

Our ideal candidate writes with clarity and personality, can follow a brief, and has enough technical savvy to apply a lightweight SEO checklist without needing to be an SEO specialist. Key Responsibilities Editorial & Long-Form Blog Writing Write long-form blog content from briefs, outlines, or keyword themes (typically 800–1,800 words). Translate product features and brand positioning into helpful, readable content for real people.

Adapt tone and structure by audience and funnel stage while maintaining brand voice consistency. Revise drafts efficiently based on stakeholder feedback and hit deadlines. Blog Optimization (SEO) Align content to the intended search intent and primary topic. Create clear, scannable structure using strong H2/H3s that map to key questions. Write straightforward “answer-first” sections when appropriate (1–3 sentence summaries).

Incorporate FAQs when relevant. Use key product/category terms and related entities naturally, without keyword stuffing. Draft basic on-page elements as needed (title options, H1, meta description, internal link opportunities, alt text). Content Development & Process Manage assignments and revisions within ClickUp (or similar) and maintain clear versioning in Google Docs. Follow templates and checklists to ensure drafts are publication-ready.

Support content refreshes and updates to existing posts when needed. Qualifications Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience). 2–5 years of long-form writing experience (consumer, lifestyle, ecommerce, or agency preferred). Portfolio with multiple long-form blog samples that show structure, clarity, and voice control.

Strong editing skills, attention to detail, and comfort incorporating feedback. Familiarity with basic SEO concepts (intent, headings, internal linking). Comfort working in fast-paced environments with shifting priorities. Nice to Have Experience writing for consumer products and ecommerce brands. Experience updating/refreshing existing content. Familiarity with AI search behavior and writing patterns that improve citability. #LI-BS1