About the role

Reporting to the Marketing Director, you'll translate Supercritical's commercial positioning into the deal-level narratives and go-to-market materials that drive outcomes on both sides of our marketplace — helping enterprise buyers choose Supercritical as their carbon removal partner, and helping the best carbon removal projects in the world choose to work with us.

Supercritical operates a two-sided marketplace. On the demand side, we compete for multi-million-dollar enterprise deals through RFPs, bespoke proposals, and 12+ month sales cycles. On the supply side, we source, develop, and earn exclusive relationships with carbon removal projects — and we need to position those projects compellingly in a market that's increasingly supply-constrained. Both motions require differentiated positioning, sharp competitive narratives, and commercial collateral that lands with sophisticated audiences.

You'll sit centrally within Marketing, working across our demand and supply teams. On the demand side, you'll partner with Sales to shape how we show up in competitive processes and win enterprise deals. On the supply side, you'll partner with our Supply team to define how we position ourselves to attract and retain the best projects. You'll also work closely with our Senior Writer and Climate Science team on technical accuracy, with the marketing team on distribution, and with our Product team on AI-powered tooling.

What you'll be doing

Enterprise proposals & RFP narratives

• Own the narrative and positioning layer of RFPs and proposals — translating our broader commercial positioning into deal-specific win themes, shaping competitive framing, coordinating input from Sales, Supply, Climate Science, and Commercial
• Build and maintain a library of reusable modules (positioning, methodology explanations, case studies, proof points, compliance responses) that compound over time and make every submission faster than the last
• Work with AEs to tailor our proposition to specific buyer contexts, evaluation criteria, and competitive dynamics — not just filling in templates, but shaping how we tell a differentiated story for each opportunity

Commercial collateral & enablement

• Create and maintain collateral for both demand and supply teams — decks, one-pagers, battlecards, objection-handling guides, pitch materials
• On the demand side: translate positioning into industry-specific, persona-specific, and account-specific narratives that help AEs advance deals and handle objections
• On the supply side: create the materials our Supply team needs to pitch exclusivity partnerships to project developers — including the value proposition, deal structure explainers, and proof of our track record
• Partner with Sales and Supply to identify and fill gaps; keep materials current as positioning evolves

Commercial stories & proof points

• Own the pipeline of commercial stories across both sides of the marketplace — buyer case studies that demonstrate outcomes, and project stories that build our supply-side reputation
• Conduct interviews, write the stories, and package them in multiple formats (case studies, quote cards, data snapshots, social proof) for proposals, collateral, campaigns, and media
• Work with Communications to ensure project stories land with the right audiences — buyers, investors, prospective projects, and media

Supply-side positioning & go-to-market

• Translate company-level positioning into go-to-market strategy for new supply categories as they launch (e.g., mid-tech biochar, new geographies, new pathways) — defining the market framing, buyer education approach, and competitive narrative before the collateral gets built
• Shape how Supercritical is perceived on the supply side — through market intelligence, project showcases, and thought leadership that signals we're the partner of choice for high-quality projects
• Work with Supply and Climate Science to translate technical project information into commercial narratives that buyers and investors understand and that projects are proud to be part of

Systems & AI tooling

• Build and refine AI-powered workflows to accelerate commercial output — proposal drafts, personalisation at scale, collateral repurposing
• Develop templates, prompts, and systems that enable Sales and Supply to self-serve on routine needs
• Work with our Product team to build internal tooling that reduces time-to-delivery on RFPs and collateral without sacrificing quality