Reese Roofing & Construction is a veteran-owned, family-operated roofing and general contracting company serving the Brandon, Florida area. As a fast-growing business focused on craftsmanship, service excellence, and measurable results, we are seeking a Performance Marketing Manager to lead and execute our digital marketing and lead generation strategy.

This role is responsible for consistently generating high-quality inbound leads that convert into revenue. The Performance Marketing Manager will take ownership of campaign execution, performance optimization, and marketing systems that directly support company growth.

This is a hands-on, results-driven position where success is measured by lead quality, conversion performance, and 

direct contribution to revenue growth.

Key responsibilities include:

• Own and execute integrated SEO, PPC, and lead generation strategies to drive qualified traffic and high-quality leads
• Optimize local search presence, including Google Business Profile and local SEO performance
• Manage and improve digital advertising campaigns across platforms such as Google Ads and Meta Ads Manager
• Build, test, and refine lead generation funnels, landing pages, and conversion tracking systems
• Monitor and analyze campaign performance using key metrics such as cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
• Ensure alignment between marketing activity and sales outcomes through proper tracking, reporting, and CRM integration
• Collaborate with internal team members to ensure effective lead handoff and performance visibility
• Manage and scale advertising budgets while improving efficiency and lead quality
• This role plays a critical part in the company’s growth and requires a proactive, performance-focused approach to marketing execution and optimization.