📍 London (Hybrid – 2 days in office, 3 days remote/wfh or office if you prefer!)
Two in five people in the UK rent their homes. At Goodlord, our mission is to be the gold standard platform for renting - simplifying complexity across agents, landlords and tenants.
We’re looking for a Head of Product Marketing, reporting directly to our Marketing Director, to lead and evolve our product marketing function as we scale our multi-product platform.
This role is focused specifically on Product Marketing craft - positioning, launches, enablement and GTM execution - rather than broader demand generation, brand or marketing strategy ownership
You’ll:
Lead and develop a team of 3 Product Marketing Managers, establishing Product Marketing as a trusted strategic partner across the business
Own platform-level go-to-market strategy ensuring product launches translate into measurable commercial outcomes
Partner closely with Product leadership to shape roadmap direction through market insight, customer understanding, and competitive intelligence
Define and evolve differentiated positioning across a regulated, multi-stakeholder platform
Embed structured competitor and market intelligence, ensuring Sales and Product teams are equipped to win in priority segments
Strengthen cross-functional alignment across Product, Sales, and Marketing, building scalable operating rhythms and raising the bar for launch and enablement excellence
We’re looking for someone who:
Brings deep B2B product marketing experience within technology and/or regulated environments
Has built and led high-performing PMM teams
Has partnered effectively with Product leaders to influence roadmap and commercial direction
Is confident translating complex product capabilities into clear, differentiated market positioning
Has owned high-impact launches with clear accountability for pipeline and win-rate impact
Balances strategic clarity with hands-on delivery and operational discipline
Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics
If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!
A full job spec is available on request.
Goodlord wants applicants from all backgrounds and walks of life. We are an equal opportunity employer committed to creating an inclusive environment where people can do their best work. If there is anything you need to participate fully in the interview process, we’d love to hear about that - please just include it in your application. Come and join us!
** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.
Regrettably we are not able to provide sponsorship for this role.
No agencies please - we have tried and trusted partners we would turn to should we require support.
Not specified