The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.
Could that be you?
"Agentic(エージェンティック）"の最先端で一緒に働いてみませんか？
UiPathは、エンドツーエンドの業務自動化を通じて、これまで日本企業の効率化と変革を支えてきました。今、我々が注力しているのは「エージェンティックオートメーション」。AIエージェント、RPAのロボット、人
を連携させて、企業全体の業務を安全かつ安定的に自動化することです。
UiPath株式会社は本社直下のリージョンに昇格し、日本を最重要拠点と位置づける戦略のもと、日本から世界へソリューションを発信することを目指しています。UiPathは、好奇心旺盛で、自ら進んで動けるフットワークの軽い人材を求めています。ビジネスのスピードや変化を喜びとし、互いを思いやり、ともに成長し続けられる仲間が必要です。UiPathでエージェンティックオートメーションを実現し、共に社会を変革しましょう。
As a Product Marketing Manager for Japan, you will be responsible for driving product-market adaptation, localized messaging, and go-to-market execution for the Japanese market.
You will act as the key bridge between Global Product Marketing, regional stakeholders, sales, partners, and customers, ensuring UiPath’s value is clearly articulated and resonant in Japan.
This role requires strong collaboration with global teams, comfort with public-facing engagements, and the ability to translate complex products into compelling market narratives.
1. Product Market Adaptation & Localization
Adapt global product messaging, positioning, and value propositions for the Japanese market.
Create clear, compelling Japan-specific messaging aligned with market needs, customer maturity, and competitive landscape.
Provide structured feedback from Japan to global product and marketing teams.
2. Go-To-Market & Demand Generation
Own and execute local marketing plans to drive awareness, engagement, and pipeline contribution in Japan.
Plan and support demand generation activities including webinars, events, and community initiatives.
Collaborate closely with Global Product Marketing on campaign alignment and execution.
3. Flagship Events & Public Engagement
Lead and support flagship events such as:
Fusion Tokyo
Agentic Automation Summit
Develop event messaging, session content, and speaker narratives.
Act as a speaker or moderator in webinars, events, and community sessions as needed.
4. Sales Enablement & Account Support
Enable sales and pre-sales teams through training sessions, enablement materials, and study sessions.
Support key accounts through joint visits, customer briefings, and internal seminars in collaboration with sales leadership.
Translate product capabilities into sales-ready narratives and use cases.
5. Partner Engagement
Strengthen relationships with partners in Japan.
Support partner enablement initiatives and gather structured product and market feedback through partners.
6. Analyst & Media Support (Collaborative)
Support analyst relations and media activities in collaboration with the primary owner.
Contribute to analyst briefings, evaluation reports, and content preparation as needed.
Work closely with PR teams on external-facing messaging and thought leadership content.
7. Cross-Functional & Global Collaboration
Work closely with global product, engineering, and marketing teams despite no local product team presence.
Act as the voice of the Japanese market in global discussions.
Collaborate across regions to ensure consistency while maintaining local relevance.
Required
5+ years of experience in Product Marketing, B2B Marketing, or related roles.
Experience in B2B software / IT industry.
Strong written and verbal communication skills in Japanese and English (business-level English required).
Ability to communicate confidently in external-facing settings (webinars, events, customer sessions).
High IT literacy and strong product understanding mindset.
Comfortable engaging hands-on with products (no advanced programming required).
Proven ability to work independently while collaborating with global teams.
Preferred / Nice to Have
Experience in:
B2B IT Product Marketing
Sales Enablement
Engineering background with experience in seminars, training, or public speaking
Experience working with global stakeholders and cross-cultural teams.
Familiarity with automation, enterprise software, or SaaS products.
Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.
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