About the Role
We're seeking an experienced and strategic Senior PMM to lead our product marketing function. In this high-impact role, you will own the go-to-market strategy, messaging, and positioning for Teramind’s solutions. You will collaborate cross-functionally to drive product adoption, market leadership, and revenue growth.
Key Responsibilities
• Develop and execute comprehensive go-to-market strategies for new and existing products, driving product adoption and market share.
• Craft compelling messaging, positioning, and value propositions that differentiate Teramind.
• Lead the creation of sales enablement tools, including pitch decks, battlecards, product sheets, and competitive analyses.
• Partner with Product Management to deeply understand the product roadmap, customer needs, and market trends.
• Drive product launches, coordinating cross-functional teams across marketing, sales, product, and customer success.
• Conduct market, customer, and competitive research to inform product strategy and identify growth opportunities.
• Collaborate with demand generation and content teams to develop campaigns, webinars, case studies, and thought leadership assets.
• Serve as a subject matter expert and spokesperson for Teramind at industry events, webinars, and with analysts.
• Track and analyze key metrics to measure product marketing effectiveness and inform continuous improvement.
Required Qualifications
• 8+ years of product marketing experience in high-tech/B2B SaaS.
• Proven success in building and executing go-to-market strategies for complex technology products (required).
• Deep understanding of the cybersecurity industry, trends, and buyer personas (strongly preferred).
• Exceptional written and verbal communication skills; skilled at translating technical features into customer-centric benefits.
• Demonstrated experience developing sales enablement materials and launching new products.
• Strong analytical skills with the ability to synthesize data into actionable insights.
• Experience collaborating with cross-functional teams in a fast-paced, global environment.
• Native English
• Ability to travel as needed for events, customer meetings, and team collaboration.
Nice-to-Haves:
• Experience marketing cybersecurity, SaaS, or enterprise IT solutions.
• Familiarity with HubSpot
• Experience working with distributed teams across multiple time zones.