Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either.
With a strong core product and a multi-product roadmap ahead, we are hiring a Digital Content and Community Specialist to own how Workyard shows up across online communities, social channels, and YouTube.
This is a fully remote, hands-on execution role sitting within the content team and reporting to the Head of Content.
You will own activities in social and community channels that feed Workyard's LLM visibility strategy. This is not a vanity metrics role. Every post, comment, and engagement decision comes back to one question: will this content show up in a source that AI models draw from?
You will manage online community engagement across Reddit and other relevant forums, write YouTube scripts, and run the LinkedIn and thought leadership content calendar. You will also work closely with the video editor, graphic designer, and content writers to keep the production pipeline moving. The research and data will be supplied. Your job is to make it compelling and get it in front of the right communities.
YouTube Scriptwriting and Content Planning
Write scripts on a rolling basis. The script for the next video should always be ready before the current one finishes post-production. Scripts must be ready to shoot without rewrites from the video team.
Work with our writers and data analyst, who supply the research. Your job is to shape that material into a script that is engaging, structured, and built for a construction and field services audience on YouTube.
Write scripts that translate well on screen: clear structure, natural dialogue, a strong hook in the first 30 seconds, and a payoff worth watching to the end.
Coordinate with the video editor and videographer at key handoff points to make sure script intent carries through to the final cut.
Manage the YouTube posting schedule and monitor video performance in collaboration with the Head of Content and VP of Marketing.
Online Community and Forum Engagement
Work from a prioritised list of threads and posts generated through Peec, across Reddit and other relevant communities (Sage forums, Facebook groups, Quora, and similar). Engage to earn a natural mention, then move on. Queue-based, not open-ended monitoring.
Assume different personas when engaging across communities, following our internal guidelines. Each engagement should feel native to where it lands.
Maintain the Workyard subreddit: seed discussions, respond to relevant posts, keep it useful for people in construction and field services.
Understand each target community before engaging, its rules, tone, and what lands well versus gets flagged.
Long-Form and Thought Leadership Content
Plan and publish posts on the Workyard LinkedIn page tied to product updates, customer stories, industry data, or company milestones. Where relevant, extend to other platforms where our audience is active (e.g., LinkedIn groups, Facebook business communities, industry-specific networks).
Publish long-form thought leadership content produced by our writing team across LinkedIn Pulse, Medium, Substack, or wherever there's a clear audience. The writing is handled by Content Writers; this role gets it up correctly, formatted, and on time.
Engage on LinkedIn and other platforms where Workyard has a credible reason to participate.
Work with the graphic design team to ensure visual assets meet platform standards and support the content goal.
Measurement and Reporting
Report monthly on performance across Reddit, LinkedIn, YouTube, and any other active channels: engagement metrics, growth trends, and shifts in how often Workyard is being cited by LLMs from posts and threads on these platforms.
Track which content and which channels are contributing most to LLM citation gains and feed that data back into planning decisions.
Coordinate reporting with the Head of Content and VP of Marketing. Flag patterns early when the data suggests a channel or format is performing significantly better or worse than expected.
You understand that social media here is about LLM visibility, not follower counts. You think about channels the way a strategist thinks about citations.
You know how online communities work from the inside: how to engage naturally, earn credibility, and avoid triggering skepticism.
You write scripts that actually work on camera. Not academic copy. Scripts that sound like a real person talking to another real person, with a clear arc and a hook in the first few seconds.
You can context-switch without losing momentum. This role moves between reactive community engagement and focused creative writing. You do not let one side quietly eat the other.
You plan ahead without being rigid. Your content calendar is always a few steps ahead, but you can move when something timely comes up.
You collaborate well with creatives. You brief clearly, give honest feedback on whether content fits the platform, and get out of the way when the job is done.
You have 2 to 4 years managing social media or online communities professionally, with hands-on ownership of at least two of the following: Reddit, LinkedIn, YouTube, or other online forums and community platforms.
You have written video scripts or long-form content before and have samples to show. We will ask.
You have done community engagement on Reddit at real depth, not just scheduled posting.
You are comfortable being judged on outcomes: LLM citations, video output, engagement quality, and channel growth. Not on how much you posted.
You pick things up fast. The construction and field services space, the AEO/GEO lens, and tools like Peec are all learnable. What matters is the willingness to go deep quickly.
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