Senior Staff Product Marketing Manager

San Mateo, CA (Collab)/Remote 

Role overview:

The Senior Staff Product Marketing Manager– Platform Migration & Engagement – will oversee product marketing for the platform initiatives that leverage new tech and insights to migrate PS4 players to PS5 and maximize their engagement and player health once on PS5. This role will work closely with product management, strategic analytics and data science to develop actionable insights to inform go-to-market plans as well as potential new technology required to support platform health optimization. Overall, product marketing serves to champion the customer across SIE based on a deep understanding of their needs and how best the platform – anywhere you can log into your PlayStation account -- can serve them. This is a critical strategic role in the marketing organization to maximize the player relationship through an ecosystem view.
 

Responsibilities:

Console Migration – PS4 players upgrade to PS5

• Partner with manager to drive initial wallet cash launch and then continued evolution of PEG migration incentive features
• Finalize all elements of migration strategy for FY25 and create FY26 migration strategy
• Drive all elements of migration incremental programs GTM with cross-functional teams, including readiness, launch and ongoing evaluation and insights

Platform Engagement – MAU across PS account enabled devices and touch points

• Partner closely with the VP of GMOM and your manager to be a thought leader in discussions with DSAE on engagement insights and potential incremental programs
• Once aligned, drive all elements of the program via campaigns to maximize retention through engagement including readiness, launch and ongoing evaluation and insights
• Act as the lead for product marketing in the ongoing initiatives of experimentation and core UX to maximize the player experience across all devices
• Partner with PEG to influence and support new social feature strategy and releases that support of platform engagement goals

Skills and Qualifications:

Education

• Bachelor’s degree in marketing, or related field, or equivalent experience required
• MBA a plus

Experience

Marketing Leadership Experience

• 12+ years’ experience leading teams in global marketing organizations with increasing levels of responsibility, including driving engagement programs.
• Proven record of working with various internal teams, agencies and partners to deliver the strategy and go-to-market for new products and features.
• Deep experience reviewing consumer insights, business analytics and strategic analytics to inform planning and optimize outcomes.
• Highly skilled at managing multiple projects in a highly dynamic and fluid environment.
• Proactive and demonstrated ability to appropriately assess business-critical decisions of diverse scope and drive to solutions.
• Maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment.

Strong Cultural Leadership Traits

• Drive for results. Commitment to high standards and passionate about goals/ beliefs in the face of complex obstacles/roadblocks.

• Strong collaboration and inclusion skills: Work productively & co-operatively within the group and across business units/functions to form deep and trusted relationships to achieve common goals – high emotional intelligence cultural awareness
• Innovative thinker: Views challenges as opportunities, solution oriented, creative problem solver for each project and is willing to champion new ideas with their manager and partners
• Works independently, with little need for instruction, but maintains communication with leaders and leaders’ peers to ensure partner teams feel informed and supported
• Self-starter: Brings passion, energy, enthusiasm to get results and affect meaningful change

• Excellent prioritization and multi-tasking skills, with an ability to work in a fast-paced environment with proficiency and professionalism

Other Skills

• Fluent in English with exceptional verbal and written communication skills; proficiency in additional language(s) is a plus
• Intermediate Microsoft Office Skills (Word, Excel, PowerPoint)
• Preferred:
  • Strong familiarity with, and passion for, modern console gaming, digital gaming ecosystems, and gaming culture.
  • Familiarity with PC and Mobile Gaming

• Familiarity with MicroStrategy

Additional Considerations:

This role involves close collaboration with teams based in London, California, and Tokyo. As a result, flexibility is required for calls that may occur during early or late hours due to time zone differences.

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