Senior Copywriter – Shark Beauty

Location 

Needham, MA or NYC - on site 3x a week 

Role Summary

The Senior Copywriter will be a key voice within Shark Beauty’s consumer-centric, product-led creative team. This role partners closely with Creative, Product Development, Engineering, and Marketing to bring innovative beauty products to life through clear, compelling storytelling. From product naming and brand voice development to campaign concepts and video scripts, this role ensures Shark Beauty products are always the hero—celebrated for their performance, innovation, and consumer impact.

You’ll thrive here if you love getting hands-on with products, digging into consumer insights, and translating technical innovation into inspiring, easy-to-understand stories that resonate across every consumer touchpoint.

Key Responsibilities

• Develop creative concepts for new product launches, including product naming, manifestos, campaign ideas, and foundational voice and tone for new categories
• Create clear, compelling copy across digital advertising, retailer content, email, web, and other consumer-facing touchpoints, ensuring consistency and clarity across the funnel
• Write scripts for retailer, brand, and OTT video content, translating complex product features into engaging, consumer-friendly stories
• Get hands-on with Shark Beauty products to deeply understand features, benefits, and performance, enabling authentic and credible storytelling
• Collaborate closely with Art Directors, Designers, Creative Ops, and Project Managers from concept through execution
• Partner cross-functionally with Engineering, Product Development, Brand Marketing, and Consumer Insights to ensure accuracy, alignment, and impact
• Leverage consumer insights and performance data to uncover opportunities that spark big ideas and strengthen messaging effectiveness
• Serve as a steward of the Shark Beauty brand voice, helping define and maintain tone, language, and storytelling standards
• Bring strategic thinking, creative problem-solving, and flexibility to fast-paced, highly iterative projects with tight timelines

Qualifications

Must-Haves

• 5+ years of experience as a copywriter, ideally within consumer products, beauty, lifestyle, or technology-driven brands
• Bachelor’s degree in English, Communications, Linguistics, Marketing, or a related field
• Proven ability to write across multiple formats, including digital advertising, email, web content, and video scripts
• Strong experience translating technical or complex product features into clear, consumer-first messaging
• Exceptional written and verbal communication skills, with confidence presenting and defending creative decisions
• High attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment
• Strong time management skills with a track record of delivering high-quality work under pressure

Nice-to-Haves

• Experience within the beauty, personal care, or lifestyle technology space
• Familiarity with full-funnel creative development and go-to-market launches
• Experience collaborating within in-house creative teams or integrated agency environments
• Comfort working in highly iterative, test-and-learn creative models

Core Competencies & Behaviors

• Consumer-obsessed mindset with a passion for product storytelling
• Entrepreneurial, ownership-driven approach with a “nothing-is-impossible” attitude
• Collaborative partner who thrives in cross-functional environments
• Strategic thinker who balances creativity with business and performance goals
• Adaptable, resilient, and energized by fast-paced change

Tools & Capabilities

• Strong working knowledge of digital-first copywriting best practices
• Comfort collaborating within creative workflow tools and project management platforms
• Ability to quickly learn new product categories and technologies

Work Environment

This is a hybrid role, with an expectation of 3 days per week onsite in our Needham, MA office (or alignment with the New York City team as applicable).

What We Offer

SharkNinja offers competitive health benefits, retirement plans, paid time off, employee stock purchase options, wellness programs, and generous product discounts. We invest deeply in learning and development through high-impact programs designed to fuel both personal and professional growth. When you join SharkNinja, you become part of a bold, collaborative, and outrageously extraordinary community.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every day. Our Outrageously Extraordinary mindset challenges us to break boundaries, move fast, and deliver results others only imagine. If you thrive outside your swim lane and love building what’s next, you’ll feel right at home.

Diversity, Equity & Inclusion

Diversity, Equity, and Inclusion are vital to SharkNinja’s global success. We value every voice and are committed to creating an environment where all associates can bring their authentic selves to work, grow their careers, and make a meaningful impact. SharkNinja is proud to be an equal opportunity employer and will provide reasonable accommodations consistent with applicable laws.