We’re looking for a Digital Content and Merchandising Manager to join the Benelux team and take full ownership of onsite content for the Netherlands and Belgium. In this role, you’ll manage day-to-day merchandising and content updates, ensure product and campaign pages are accurate and compelling, and play a key part in our transition to Salesforce Commerce Cloud. You’ll help shape an experience that is clear, engaging, and aligned with commercial and trading goals, while continuously improving the customer journey through smart UX and merchandising enhancements.

A data-led approach is essential. You’ll work closely with both local and global teams to keep our websites optimised, compliant, and delivering a best-in-class consumer experience.

Key Responsibilities

• Build and execute a data-driven content and merchandising strategy aligned with commercial goals and trading priorities.
• Manage onsite content across Intershop and Salesforce Commerce Cloud, ensuring accuracy, clarity, strong product presentation, and a consistent brand experience.
• Maintain a clear content and merchandising calendar, coordinating timing for launches, campaigns, and trading moments.
• Create, upload, merchandise, proof, and audit product and campaign content to maximise visibility, relevance, and conversion.
• Optimise product detail pages, category structures, filters, navigation, and cross-sell/upsell placements to improve discovery and performance.
• Localise global content and ensure that the Benelux experience reflects relevant messaging, hierarchy, and onsite standards.
• Partner with SEO to build optimised landing pages that strengthen visibility and support key categories and campaigns.
• Use analytics tools to track performance and identify opportunities to improve engagement, conversion, and customer journeys.
• Oversee daily site operations, including campaign rollouts, compliance updates, merchandising tweaks, and issue resolution.
• Collaborate with Trading, CRM, Paid Media, Product, UX, and global teams to ensure cohesive and high-impact onsite execution.
• Manage product data flow across systems such as Salsify and Salesforce, ensuring accuracy and complete product readiness.
• Provide clear insights and recommendations to elevate merchandising standards and support commercial objectives.

 

Skills & Experience

 

 

• Fluency in Dutch and English (written and spoken)
• Proven experience managing and merchandising digital content within CMS platforms, with a strong eye for product presentation and onsite performance.
• Experience supporting or delivering onsite trading moments (campaigns, peak periods, new product launches).
• Demonstrated ability to turn insights into clear actions that improve conversion, merchandising performance, or user journeys.
• Strong commercial awareness and the ability to balance brand, UX, and revenue considerations in decision-making.
• The ability to work cross-functionally, manage stakeholders, and maintain high standards in proofreading and quality control.
• Understanding of UX principles and how to apply them to improve navigation, product discovery, and customer journeys.
• Confidence using basic HTML for content adjustments, troubleshooting, or localisation needs.
• Solid understanding of SEO and the ability to apply it to improve visibility, category strength, and landing page performance.
• Experience with Salesforce Commerce Cloud and ContentSquare is a plus.