WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.
Our Content Studio is dedicated to producing automated, performance-driven creatives at scale. This means we don't just make ads; we engineer dynamic, intelligent content that learns, adapts, and is optimized for maximum impact. We move beyond traditional static campaigns to content that resonate with individual audiences.
Our capability is enabled by AI and Analytics. We harness AI to understand audience nuances, predict trends, and automate complex creative variations. Our integration with analytics ensures that every creative decision is data-informed, allowing us to continuously measure, learn, and refine for media effectiveness and performance.
Our team consists of talent across:
By seamlessly integrating art and science, the WPP Content Studio delivers:
You are the visual craft lead inside a social-first (not just social media first) Content Studio in Japan, working on brands such as Nestlé and BAT, to name a few.
Content Creators and Strategists shape the ideas.
You shape how those ideas live in Japanese feeds.
You understand Japanese design sensibility.
Balance. Precision. Restraint. Impact.
You know when minimal wins.
You know when bold typography or kinetic motion cuts through.
You design for how Japan scrolls.
TikTok behaviour. Instagram grids. X culture. LINE ecosystems, and many more digital platforms.
You understand subcultures.
Street. Luxury. Tech. Cafe culture. Fandom. Motorsport. Gaming.
You bring global craft, but filter it through local taste.
You are also confident explaining your design decisions.
You can clearly articulate why a layout, motion style or typography choice supports the brand, the audience and the platform.
This role is sometimes client-facing.
You are comfortable presenting work and defending it with logic, not ego.
AI is an essential part of your workflow.
You prototype fast. Refine with care. Deliver with discipline.
Translate Ideas into Japanese-Ready Visual Work
Lead Aesthetic Standards
Articulate Design Rationale
Design for Culture, Not Just Format
Collaborate in a Bilingual Environment
Use AI with Intent
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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